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Hitachi’s E-Commerce UX
This is a case study of Hitachi’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 270 design elements. 62 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Hitachi's overall e-commerce UX performance is broken. Some of Hitachi's biggest UX issues are caused by broken On-Site Search, Cart & Checkout, and Mobile-Commerce performances.
First benchmarked in November 2020, and reviewed 5 times since then, most recently November 2020.
Poor
Mediocre
Acceptable
Decent
Good
Overall UX Performance
271 Guidelines · Performance:
Homepage & Category
24 Guidelines · Performance:
On-Site Search
16 Guidelines · Performance:
Product Lists & Filtering
36 Guidelines · Performance:
Product Page
25 Guidelines · Performance:
Cart & Checkout
34 Guidelines · Performance:
Accounts & Self Service
19 Guidelines · Performance:
Mobile-Commerce
117 Guidelines · Performance:
Like Hitachi, all 63 major e-commerce sites have been benchmarked across hundreds of guidelines, meaning the chart you’re seeing above summarizes 30,000+ usability ratings.
See methodology to read up on the evaluation criteria and scoring algorithm.
To read each guideline and review your own sites, you’ll need to get full access.
Hitachi’s Desktop E-Commerce Design
18 pages of Hitachi’s e-commerce site, marked up with 88 best practice examples
Homepage & Category
Homepage, Top-Level Navigation
Homepage & Category
Drop-Down Menu
Homepage & Category
Intermediary Category Page
On-Site Search
Search Field
On-Site Search
Search Field
On-Site Search
Search Results Page
On-Site Search
No Results Page
Product Lists & Filtering
Product List: Category
Product Lists & Filtering
Product List: Search
Product Page
Product Page
Product Page
Product Page, Image Gallery Overlay
Product Page
Spec Sheet
Cart & Checkout
Cart
Cart & Checkout
Shipping Address, Billing Address
Cart & Checkout
Delivery & Shipping Methods
Cart & Checkout
Payment
Cart & Checkout
Payment
Cart & Checkout
Billing Address
Hitachi’s Mobile E-Commerce Design
13 pages of Hitachi’s e-commerce site, marked up with 91 best practice examples
Mobile E-Commerce
Homepage
Mobile E-Commerce
Navigation Menu
Mobile E-Commerce
Category Page
Mobile E-Commerce
Product List
Mobile E-Commerce
Search Field
Mobile E-Commerce
Search Field
Mobile E-Commerce
Search Results
Mobile E-Commerce
Product Page
Mobile E-Commerce
Cart
Mobile E-Commerce
Shipping Address, Billing Address
Mobile E-Commerce
Shipping Method
Mobile E-Commerce
Payment Method
Mobile E-Commerce
Payment Method
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Explore Other Research Content
Every 2nd week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the ‘Expiration Date’ Fields Exactly the Same as the Physical Credit Card (90% Get It Wrong)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Multi-Column Layouts (13% Get It Wrong)
Form Usability: Getting ‘Address Line 2’ Right
See all 273 articles in the full public archive.