Benchmark Overview

Berlin Packaging’s E-Commerce UX

This is a case study of Berlin Packaging’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 270 design elements. 62 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Berlin Packaging's overall e-commerce UX performance is broken. Their UX is especially thwarted by usability issues related to broken Homepage & Category, Cart & Checkout, and Accounts & Self Service performances.

First benchmarked in October 2020, and reviewed 6 times since then, most recently November 2020.

UX Performance: -12.6

URL: berlinpackaging.com


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Poor
Mediocre
Acceptable
Decent
Good

Overall UX Performance

271 Guidelines · Performance:

Homepage & Category

24 Guidelines · Performance:

On-Site Search

16 Guidelines · Performance:

Product Lists & Filtering

36 Guidelines · Performance:

Product Page

25 Guidelines · Performance:

Cart & Checkout

34 Guidelines · Performance:

Accounts & Self Service

19 Guidelines · Performance:

Mobile-Commerce

117 Guidelines · Performance:

58 Major E-Commerce Sites
CompareWhat’s This?

Like Berlin Packaging, all 63 major e-commerce sites have been benchmarked across hundreds of guidelines, meaning the chart you’re seeing above summarizes 30,000+ usability ratings.

See methodology to read up on the evaluation criteria and scoring algorithm.

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