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What’s this? Here you’ll find 70 annotated “Video & 360-Views” design examples from Baymard’s UX benchmark of 63 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
As product images are static and flat, there’s a limit to the amount of visual product information they can convey. Unsurprisingly, in our large-scale UX testing, the more visually rich product videos and 360-view features were received very well by a subset of users, providing a “feel” for the product that static images cannot convey.
More ‘Video & 360-Views’ Insights
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Yet, our testing also revealed that these “rich visuals” should still only be considered a supplement, and not a replacement, for providing users with a high number of diverse product images: 59% of users consistently skipped product videos when exploring product pages, and 83% did not even try using the 360-feature on the product pages where it was available — both despite those users doing extensive visual inspections through the available product images.
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Mobile Examples: Besides the desktop examples below, we also have 55+ mobile examples of Product Page implementations.
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Learn More: Besides exploring the 70 “Video & 360-Views” design examples below, you may also want to read our related article “Product Page UX: All Products Need at Least One ‘In Scale’ Image”.
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Get Full Access: To see all of Baymard’s 102 product page research findings you’ll need Baymard Premium access. (Premium also provides you full access to 54,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)
Thermofischer (2020)
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Berlin Packaging (2020)
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H&M (2019)
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Argos (2019)
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Bass Pro Shops (2019)
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Williams Sonoma (2019)
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Crutchfield (2019)
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Musician's Friend (2019)
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Debenhams (2019)
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IKEA (2019)
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ASOS (2019)
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Cabela's (2019)
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Sephora (2019)
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J.C. Penney (2019)
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Nordstrom (2019)
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Home Depot (2019)
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Sears (2019)
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TigerDirect (2019)
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Adidas (2019)
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John Lewis (2019)
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L.L. Bean (2019)
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Dell (2019)
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Best Buy (2019)
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Lowe's (2019)
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Crate & Barrel (2019)
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Northern Tool (2019)
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Kohl's (2019)
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Williams Sonoma (2017)
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TigerDirect (2017)
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Cabela's (2017)
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REI (2017)
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B&H Photo (2017)
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Sears (2017)
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L.L. Bean (2017)
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Best Buy (2017)
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Grainger (2017)
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Build.com (2017)
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Home Depot (2017)
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Target (2017)
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Lowe's (2017)
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Tesco (2017)
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Neiman Marcus (2017)
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Musician's Friend (2017)
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Adidas (2017)
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Zalando (2017)
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ASOS (2017)
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J.C. Penney (2017)
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Newegg (2017)
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Staples (2017)
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Wayfair (2017)
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Crate & Barrel (2017)
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Rakuten (2017)
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Kohl's (2017)
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Walgreens (2017)
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Debenhams (2017)
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Argos (2017)
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Dell (2017)
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Hayneedle (2017)
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John Lewis (2017)
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Macy's (2017)
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Bass Pro Shops (2017)
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Toys'R'Us (2017)
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Sephora (2017)
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Microsoft (2017)
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Crutchfield (2017)
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Office Depot (2017)
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Apple (2017)
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Northern Tool (2017)
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Amazon (2017)
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Walmart (2017)
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