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What’s this? Here you’ll find 62 annotated “Product Page” design examples from Baymard’s UX benchmark of 63 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
In our testing we observe that mobile product pages often cause a range of highly severe usability issue. Often the mobile product page designs cause users to completely overlook important product images or, even worse, completely overlook entire product page content sections. The small mobile screen makes it very difficult to ensure that users can get a complete overview of what product content is even available on the page.
More ‘Product Page’ Insights
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Desktop Examples: Besides the mobile examples below, we also have 235+ desktop examples of Product Page implementations.
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Learn More: Besides exploring the 62 mobile “Product Page” design examples below, you may also want to read our related articles “Mobile UX: Avoid Using Subpages within the Product Details Page (26% Don’t)” and “6 Important Aspects of Well-Performing Mobile Product Page Breadcrumbs”.
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Get Full Access: To see all of Baymard’s 348 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 54,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)
Best Buy (2020)
22 adhered 11 violated
Amazon (2020)
21 adhered 12 violated
Home Depot (2020)
21 adhered 12 violated
Wayfair (2020)
20 adhered 9 violated
John Lewis (2020)
19 adhered 9 violated
Crutchfield (2020)
19 adhered 10 violated
Debenhams (2020)
19 adhered 10 violated
Office Depot (2020)
18 adhered 8 violated
Target (2020)
18 adhered 13 violated
Staples (2020)
18 adhered 14 violated
L.L. Bean (2020)
18 adhered 13 violated
Walmart (2020)
18 adhered 16 violated
J.C. Penney (2020)
17 adhered 13 violated
Foot Locker (2020)
17 adhered 12 violated
Adidas (2020)
17 adhered 12 violated
Sephora (2020)
17 adhered 16 violated
Disney Store (2020)
16 adhered 14 violated
Walgreens (2020)
16 adhered 15 violated
Macy's (2020)
16 adhered 17 violated
Nordstrom (2020)
16 adhered 13 violated
Newegg (2020)
15 adhered 14 violated
Build.com (2020)
15 adhered 14 violated
Rakuten (2020)
15 adhered 6 violated
Lowe's (2020)
14 adhered 9 violated
REI (2020)
14 adhered 6 violated
IKEA (2020)
13 adhered 14 violated
Musician's Friend (2020)
13 adhered 6 violated
Ann Taylor (2020)
13 adhered 10 violated
GAP (2020)
13 adhered 7 violated
Hayneedle (2020)
13 adhered 7 violated
Etsy (2020)
12 adhered 15 violated
B&H Photo (2020)
12 adhered 15 violated
Bass Pro Shops (2020)
12 adhered 8 violated
Argos (2020)
12 adhered 9 violated
Victoria's Secret (2020)
12 adhered 9 violated
Overstock (2020)
12 adhered 11 violated
H&M (2020)
11 adhered 14 violated
Nike (2020)
11 adhered 17 violated
Neiman Marcus (2020)
11 adhered 10 violated
Dell (2020)
11 adhered 8 violated
American Eagle Outfitters (2020)
11 adhered 12 violated
Thermofischer (2020)
10 adhered 11 violated
Berlin Packaging (2020)
10 adhered 7 violated
Costco (2020)
10 adhered 8 violated
HP (2020)
10 adhered 6 violated
Williams Sonoma (2020)
10 adhered 13 violated
Tesco (2020)
9 adhered 7 violated
Microsoft (2020)
9 adhered 11 violated
Marks & Spencer (2020)
9 adhered 11 violated
Urban Outfitters (2020)
9 adhered 12 violated
Zalando (2020)
8 adhered 19 violated
Apple (2020)
8 adhered 7 violated
Sears (2020)
8 adhered 15 violated
Cole-Parmer (2020)
7 adhered 10 violated
Hitachi UK (2020)
7 adhered 10 violated
TigerDirect (2020)
7 adhered 9 violated
Crate & Barrel (2020)
7 adhered 12 violated
Northern Tool (2020)
6 adhered 6 violated
ASOS (2020)
5 adhered 7 violated
Arrow (2020)
3 adhered 8 violated
Gilt (2020)
3 adhered 2 violated
W.W. Grainger, Inc. (2020)
2 adhered 2 violated