Page Types Overview

Product Page

62 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 62 annotated “Product Page” design examples from Baymard’s UX benchmark of 63 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

In our testing we observe that mobile product pages often cause a range of highly severe usability issue. Often the mobile product page designs cause users to completely overlook important product images or, even worse, completely overlook entire product page content sections. The small mobile screen makes it very difficult to ensure that users can get a complete overview of what product content is even available on the page.

More ‘Product Page’ Insights


Best Buy (2020)

22 adhered 11 violated

Amazon (2020)

21 adhered 12 violated

Home Depot (2020)

21 adhered 12 violated

Wayfair (2020)

20 adhered 9 violated

John Lewis (2020)

19 adhered 9 violated

Crutchfield (2020)

19 adhered 10 violated

Debenhams (2020)

19 adhered 10 violated

Office Depot (2020)

18 adhered 8 violated

Target (2020)

18 adhered 13 violated

Staples (2020)

18 adhered 14 violated

L.L. Bean (2020)

18 adhered 13 violated

Walmart (2020)

18 adhered 16 violated

J.C. Penney (2020)

17 adhered 13 violated

Foot Locker (2020)

17 adhered 12 violated

Adidas (2020)

17 adhered 12 violated

Sephora (2020)

17 adhered 16 violated

Disney Store (2020)

16 adhered 14 violated

Walgreens (2020)

16 adhered 15 violated

Macy's (2020)

16 adhered 17 violated

Nordstrom (2020)

16 adhered 13 violated

Newegg (2020)

15 adhered 14 violated

Build.com (2020)

15 adhered 14 violated

Rakuten (2020)

15 adhered 6 violated

Lowe's (2020)

14 adhered 9 violated

REI (2020)

14 adhered 6 violated

IKEA (2020)

13 adhered 14 violated

Musician's Friend (2020)

13 adhered 6 violated

Ann Taylor (2020)

13 adhered 10 violated

GAP (2020)

13 adhered 7 violated

Hayneedle (2020)

13 adhered 7 violated

Etsy (2020)

12 adhered 15 violated

B&H Photo (2020)

12 adhered 15 violated

Bass Pro Shops (2020)

12 adhered 8 violated

Argos (2020)

12 adhered 9 violated

Victoria's Secret (2020)

12 adhered 9 violated

Overstock (2020)

12 adhered 11 violated

H&M (2020)

11 adhered 14 violated

Nike (2020)

11 adhered 17 violated

Neiman Marcus (2020)

11 adhered 10 violated

Dell (2020)

11 adhered 8 violated

American Eagle Outfitters (2020)

11 adhered 12 violated

Thermofischer (2020)

10 adhered 11 violated

Berlin Packaging (2020)

10 adhered 7 violated

Costco (2020)

10 adhered 8 violated

HP (2020)

10 adhered 6 violated

Williams Sonoma (2020)

10 adhered 13 violated

Tesco (2020)

9 adhered 7 violated

Microsoft (2020)

9 adhered 11 violated

Marks & Spencer (2020)

9 adhered 11 violated

Urban Outfitters (2020)

9 adhered 12 violated

Zalando (2020)

8 adhered 19 violated

Apple (2020)

8 adhered 7 violated

Sears (2020)

8 adhered 15 violated

Cole-Parmer (2020)

7 adhered 10 violated

Hitachi UK (2020)

7 adhered 10 violated

TigerDirect (2020)

7 adhered 9 violated

Crate & Barrel (2020)

7 adhered 12 violated

Northern Tool (2020)

6 adhered 6 violated

ASOS (2020)

5 adhered 7 violated

Arrow (2020)

3 adhered 8 violated

Gilt (2020)

3 adhered 2 violated

W.W. Grainger, Inc. (2020)

2 adhered 2 violated