These articles are based on observations and test findings from our usability research on homepage, category and navigation design.
Inspirational Images Should Link to All Depicted Products (9% of Sites Don’t)
4 Design Patterns That Violate “Back” Button Expectations – 59% of Sites Get It Wrong
Highlight the User’s Current Scope in the Main Navigation (66% of Sites Don’t)
Footer Links Should be Divided into Distinct Semantic Sections (13% of Sites Don’t)
9 UX Requirements for Designing a User-Friendly Homepage Carousel (If You Need One)
Have Direct Links to ‘Return Policy’ and ‘Shipping Info’ in the Footer (20% don’t)
E-Commerce Usability: The Main Navigation Should Display Product Categories (18% Don’t)
43% of Sites Have Severe ‘Flickering’ Issues for Their Main Drop-Down Menu
7 Navigational Implementations that Make Kohl’s Best-in-Class
The Current State of Homepage & Category UX (Performance Is Up 39% Since 2013)
Over-Categorization: Avoid Implementing Product Types as Categories (54% Get it Wrong)
Responsive Upscaling: 11 Ideas for Large-Screen E-Commerce Design
6 Guidelines for Truncation Design
Avoid Inline Scroll Areas (26% Get it Wrong)
Avoid These 5 Types of E-Commerce Graphics
Sub-Sub-Category Links: a Vital Feature in E-Commerce Navigation (52% Get it Wrong)
Homepage Usability: Can Users Infer the Breadth of Your Product Catalog?
Featured Products Should Also Link to Their Categories (43% Get it Wrong)
Inspirational Images Should Link to All Depicted Products
E-Commerce Sites Need 2 Types of Breadcrumbs (68% Get it Wrong)
Implement the First 1-2 Levels of the E-Commerce Hierarchy as Intermediary Category Pages
External Article: 7 Guidelines For Better Navigation And Categories
E-Commerce Navigation: Show Sibling Categories for Easy Scope Adjustment (47% Get it Wrong)
Homepage & Category Usability: Exploring the Customer’s Product Finding Experience
Home Page Strategy: Category vs. Product
E-Commerce Home Page Focus
Tip: head to the archive to see all 272 Baymard articles.