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Search Results Page
174 design examples manually annotated by Baymard researchers
What’s this? Here you’ll find 174 annotated “Search Results Page” design examples from Baymard’s UX benchmark of 63 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
While it’s the search engine’s support for queries, autocomplete, and results logic that will determine the quality of the search results, the layout and design of the actual search results have a large say in how easy or difficult it is to actually use those results. During our search usability testing we observed sites that had spent tremendous resources on getting the search engine logic just right, but then crippled their users’ ability to actually find and select the right products among the (near-perfect) search results — all due to a subpar layout for those results.
More ‘Search Results Page’ Insights
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The search result layout has several crucial purposes to fulfill, and can be quite a balancing act, as it should 1) enable users to make an initial assessment of the results and their quality, answering the question, Did the site return any good matches, or do I have to make a new search?, 2) provide an overview that clearly outlines the different options the user has, and give a decent look into the breadth of the product selection matching the query, answering the question, Which of these results are relevant to me? and 3) provide enough information scent about each result so users can properly evaluate and compare them in order to decide which results are worth opening for further exploration and which should be avoided, answering the question, Which product should I open/buy?
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Not getting the balance of the search results layout just right will severely harm an otherwise good search experience, as users will either lack overview or be forced into extensive pogo-sticking — the latter being observed particularly frequently during testing. Needless and excessive pogo-sticking — where users are going back-and-forth between the search results and product pages just to learn the most basic product attributes — is frustrating to users as they have to spend a considerable amount of time exploring completely irrelevant results, all due to a substandard search results layout.
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Mobile Examples: Besides the desktop examples below, we also have 55+ mobile examples of Search Results implementations.
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Learn More: Besides exploring the 174 search results page design examples below (for general inspiration), you may also want to read our related articles on “Product Thumbnails Should Dynamically Update to Match the Variation Searched For (54% Don’t)”, “Faceted Sorting - A New Method for Sorting Search Results”, and “E-Commerce Sites Should Include Contextual Search Snippets (96% Get It Wrong)”.
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Get Full Access: To see all of Baymard’s 50 e-commerce search research findings you’ll need Baymard Premium access. (Premium also provides you full access to 54,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)
Thermofischer (2020)
7 adhered 3 violated
Arrow (2020)
7 adhered 5 violated
Cole-Parmer (2020)
6 adhered 3 violated
Berlin Packaging (2020)
6 adhered 4 violated
Hitachi UK (2020)
0 adhered 9 violated
Amazon (2019)
15 adhered 5 violated
Walmart (2019)
13 adhered 5 violated
Home Depot (2019)
11 adhered 4 violated
Staples (2019)
9 adhered 6 violated
Office Depot (2019)
9 adhered 5 violated
B&H Photo (2019)
9 adhered 5 violated
Wayfair (2019)
9 adhered 5 violated
Macy's (2019)
9 adhered 6 violated
J.C. Penney (2019)
8 adhered 9 violated
Newegg (2019)
8 adhered 8 violated
Best Buy (2019)
8 adhered 7 violated
Build.com (2019)
8 adhered 8 violated
Target (2019)
8 adhered 9 violated
Walgreens (2019)
7 adhered 3 violated
H&M (2019)
7 adhered 5 violated
IKEA (2019)
7 adhered 6 violated
John Lewis (2019)
7 adhered 8 violated
Zalando (2019)
7 adhered 4 violated
ASOS (2019)
7 adhered 7 violated
Lowe's (2019)
7 adhered 9 violated
Etsy (2019)
7 adhered 8 violated
Costco (2019)
6 adhered 12 violated
Tesco (2019)
6 adhered 6 violated
Argos (2019)
6 adhered 10 violated
Marks & Spencer (2019)
6 adhered 7 violated
Adidas (2019)
6 adhered 8 violated
Apple (2019)
6 adhered 10 violated
Crate & Barrel (2019)
6 adhered 8 violated
Overstock (2019)
6 adhered 9 violated
Sears (2019)
6 adhered 10 violated
Bass Pro Shops (2019)
5 adhered 12 violated
Grainger (2019)
5 adhered 7 violated
Neiman Marcus (2019)
5 adhered 8 violated
Debenhams (2019)
5 adhered 9 violated
Cabela's (2019)
5 adhered 9 violated
Urban Outfitters (2019)
5 adhered 9 violated
American Eagle Outfitters (2019)
5 adhered 8 violated
Nordstrom (2019)
5 adhered 7 violated
Dell (2019)
5 adhered 8 violated
Crutchfield (2019)
5 adhered 8 violated
Hayneedle (2019)
5 adhered 9 violated
Rakuten (2019)
5 adhered 12 violated
Kohl's (2019)
5 adhered 10 violated
Musician's Friend (2019)
4 adhered 9 violated
REI (2019)
4 adhered 11 violated
Victoria’s Secret (2019)
4 adhered 7 violated
Gilt (2019)
4 adhered 9 violated
Nike (2019)
4 adhered 8 violated
Microsoft (2019)
4 adhered 8 violated
TigerDirect (2019)
3 adhered 11 violated
GAP (2019)
3 adhered 7 violated
L.L. Bean (2019)
3 adhered 10 violated
HP (2019)
3 adhered 9 violated
Williams Sonoma (2019)
3 adhered 10 violated
Northern Tool (2019)
3 adhered 9 violated
Ann Taylor (2019)
2 adhered 8 violated
Disney Store (2019)
2 adhered 12 violated
Foot Locker (2019)
2 adhered 10 violated
Sephora (2019)
0 adhered 10 violated
Walmart (2017)
15 adhered 5 violated
Wayfair (2017)
12 adhered 6 violated
Build.com (2017)
11 adhered 3 violated
J.C. Penney (2017)
11 adhered 6 violated
Amazon (2017)
10 adhered 4 violated
Overstock (2017)
10 adhered 7 violated
Lowe's (2017)
10 adhered 5 violated
Sears (2017)
10 adhered 8 violated
Staples (2017)
10 adhered 4 violated
Williams Sonoma (2017)
9 adhered 8 violated
Kohl's (2017)
9 adhered 8 violated
Victoria’s Secret (2017)
8 adhered 3 violated
L.L. Bean (2017)
8 adhered 5 violated
Target (2017)
8 adhered 10 violated
Grainger (2017)
7 adhered 5 violated
Nordstrom (2017)
7 adhered 5 violated
Office Depot (2017)
7 adhered 4 violated
Home Depot (2017)
7 adhered 7 violated
B&H Photo (2017)
7 adhered 7 violated
Apple (2017)
6 adhered 6 violated
Toys'R'Us (2017)
6 adhered 2 violated
Walgreens (2017)
6 adhered 5 violated
Cabela's (2017)
6 adhered 5 violated
Newegg (2017)
6 adhered 5 violated
Bass Pro Shops (2017)
6 adhered 8 violated
Disney (2017)
6 adhered 6 violated
Crate & Barrel (2017)
6 adhered 5 violated
Nike (2017)
5 adhered 5 violated
Foot Locker (2017)
5 adhered 6 violated
Gap (2017)
5 adhered 4 violated
Macy's (2017)
5 adhered 5 violated
Rakuten (2017)
5 adhered 5 violated
American Eagle Outfitters (2017)
5 adhered 6 violated
Sephora (2017)
5 adhered 7 violated
Best Buy (2017)
5 adhered 6 violated
Debenhams (2017)
4 adhered 3 violated
HP (2017)
4 adhered 4 violated
Costco (2017)
4 adhered 6 violated
Ann Taylor (2017)
4 adhered 7 violated
Musician's Friend (2017)
4 adhered 5 violated
Neiman Marcus (2017)
4 adhered 7 violated
Hayneedle (2017)
4 adhered 6 violated
Crutchfield (2017)
4 adhered 6 violated
Dell (2017)
3 adhered 3 violated
H&M (2017)
3 adhered 5 violated
TigerDirect (2017)
3 adhered 3 violated
REI (2017)
3 adhered 8 violated
Urban Outfitters (2017)
3 adhered 8 violated
Etsy (2017)
3 adhered 5 violated
Microsoft (2017)
2 adhered 3 violated
Northern Tool (2017)
2 adhered 7 violated
Gilt (2017)
1 adhered 4 violated
IKEA (2016)
9 adhered 7 violated
Tesco (2016)
6 adhered 9 violated
Argos (2016)
6 adhered 8 violated
Adidas (2016)
6 adhered 7 violated
John Lewis (2016)
6 adhered 8 violated
ASOS (2016)
6 adhered 6 violated
Marks & Spencer (2016)
5 adhered 5 violated
Zalando (2016)
5 adhered 9 violated
Walmart (2014)
15 adhered 1 violated
Sears (2014)
10 adhered 7 violated
Amazon (2014)
10 adhered 3 violated
Newegg (2014)
10 adhered 2 violated
Wayfair (2014)
9 adhered 3 violated
Musician's Friend (2014)
7 adhered 3 violated
Cabela's (2014)
7 adhered 7 violated
CDW (2014)
7 adhered 7 violated
Shoebuy.com (2014)
6 adhered 2 violated
Hayneedle (2014)
6 adhered 6 violated
American Eagle Outfitters (2014)
6 adhered 3 violated
Target (2014)
6 adhered 7 violated
Staples (2014)
6 adhered 6 violated
Walgreens (2014)
5 adhered 3 violated
Foot Locker (2014)
5 adhered 2 violated
Toys'R'Us (2014)
5 adhered 5 violated
Rakuten (2014)
5 adhered 8 violated
Lowe's (2014)
5 adhered 4 violated
J.C. Penney (2014)
5 adhered 9 violated
Gap (2014)
5 adhered 4 violated
Macy's (2014)
5 adhered 8 violated
L.L. Bean (2014)
5 adhered 5 violated
TigerDirect (2014)
5 adhered 8 violated
Best Buy (2014)
5 adhered 8 violated
Crutchfield (2014)
4 adhered 5 violated
Dick's Sporting Goods (2014)
4 adhered 5 violated
CVS (2014)
4 adhered 6 violated
Home Depot (2014)
4 adhered 5 violated
Overstock (2014)
4 adhered 10 violated
Office Depot (2014)
4 adhered 3 violated
J.Crew (2014)
3 adhered 4 violated
Northern Tool (2014)
3 adhered 5 violated
drugstore.com (2014)
3 adhered 5 violated
Build.com (2014)
3 adhered 6 violated
Urban Outfitters (2014)
3 adhered 6 violated
Costco (2014)
3 adhered 5 violated
Kohl's (2014)
3 adhered 9 violated
Etsy (2014)
3 adhered 5 violated
Nordstrom (2014)
3 adhered 6 violated
Williams Sonoma (2014)
2 adhered 8 violated
Gilt (2014)
2 adhered 8 violated
Sephora (2014)
2 adhered 7 violated
Grainger (2014)
2 adhered 6 violated
REI (2014)
2 adhered 8 violated
Neiman Marcus (2014)
2 adhered 5 violated
OfficeMax (2014)
2 adhered 11 violated
Crate & Barrel (2014)
2 adhered 6 violated
Zulily (2014)
1 adhered 5 violated
Disney Store (2014)
1 adhered 1 violated
Ann Taylor (2014)
0 adhered 4 violated