New UX Research in 2018: In 2018 we’ve launched our Account & Self-Service study (65 guidelines on topics such as the “Account” drop-down and dashboard, address books, stored payment methods, order tracking, order returns, and more), along with a new Search UX benchmark and a new Product Lists & Filtering benchmark. Additionally, the 10 top European e-commerce sites are also now benchmarked.
In 2018 we also consolidated all of our research efforts into the new Baymard Premium research catalog which now provides you with 32,000+ hours of UX research findings, all distilled into 642 design guidelines, 50,000+ UX performance scores, and 27,900 performance-verified best- and worst-practice implementation examples, and includes automatic access to all new research and more.
We’ve also expanded the team significantly, so we’re now 14 full-time at Baymard. Most are UX researchers & auditors, but we now also have a few developers, and the majority of the team is US-based. For you this means that we’ll now conduct and release approximately 9,500 hours of new UX e-commerce research every year. On top of this our developer team adds another 4,700 dev hours worth of new features.
In 2018 we’ve added a series of new features, so you now have:
We are currently well into our new Mobile E-Commerce UX study, which will be the most comprehensive study we’ve ever conducted. During this round of large-scale usability testing of mobile e-commerce sites the mobile users encountered a massive 2,597 usability issues, which reveal:
While the wait was a bit longer than first anticipated, we’ve analyzed most of this massive dataset, and are about to release the first set of findings in January, after which new findings will gradually be released during the following months.
In 2019 we’ll also release a series of new UX benchmarks, including Accounts & Self Service (January 2019), Checkout, Mobile E-Commerce sites, Product Details Pages, and Homepage & Category Navigation — leading to even more implementation examples and UX-performance scores.
All the findings from the new Mobile UX research study and the new benchmarks will be made available automatically to all users on Baymard Premium.
Lastly, here’s the list of 10 of the most popular articles this year:
We’d like to thank all our new and repeat customers for our research studies and for UX audits that we’ve served throughout 2018. Looking forward to a great 2019 with you!
– Christian, Jamie, and the entire Baymard team
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