About Baymard Institute

An Independent Web UX Research Institute

Baymard conducts original large-scale research studies on all aspects of the online user experience – from ‘form field labels’ to the ‘entire mobile experience’.

We believe in what we call ‘actionable research’ – taking the originality and thoroughness of academic research and presenting it in a pragmatic and user-friendly format.

Free Research Content

UX Articles

273 free articles covering 5% of Baymard’s large-scale UX research findings.

Read the articles

UX Benchmarks

Case studies of 60 top-grossing e-commerce sites. Ranked using 57,100+ UX performance scores.

Examine the benchmark

Page Designs

4,400+ annotated design examples, for systematic design inspiration on page types.

Explore page designs

Paid Products & Services.

Premium Research

Get full access to Baymard’s 54,000+ hours of research and empower your UX decisions.

Learn more

UX Auditing

Baymard audits your site’s UX performance, compares it, and identifies key UX improvements.

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UX Training

Enhance your team with a 1-5 day UX training workshop held at your company offices.

Learn more

How We Work

This video provides you an overview of Baymard’s research structure and methodology, and shows you how it’s used in our core services. Every year we conduct another 12,800+ hours of new UX research.







Our Core Team

The Baymard team leverage many years of diverse and leading-edge UX experience working from locations spanning 9 timezones across America, Europe and South Africa.

Christian Holst
Founder, DK

Jamie Appleseed
Founder, DK

Edward Scott
Researcher, US

Mark Crowley
Researcher, IE

Kathryn Totz
Researcher, US

Sally Collins
Researcher, US

Alex Krzyminski
Researcher, US

Christian Vind
Auditor, DK

Rebecca Hugo
Auditor, UK

Steffen Haferbier
Auditor, DK

Robert Russell
Auditor, US

Richard Lam
Auditor, US

Laura Messina
Auditor, US

Marilyn Shi
Auditor, US

Irani Sangham
Auditor, SA

Mel Fox
Auditor, IE

Federico Caria
Benchmarker, ES

Karolina Rukaite
Benchmarker, DK

Mila Kosa
Benchmarker, UA

Jonathan Gurteen
Designer, UK

Looking for a New Career?

We’re always on the look out for new faces to join our passionate team of UX specialists.
Check out job’s board for openings or to set up a jobs alert.

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Our Clients

Baymard’s research is used by more than 3,000 brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 e-commerce companies.

Contact Us


Phone US:
+1 (415) 315-9567

Phone EU:
+45 3696 9567

Howitzvej 60, 1st floor
2000 Copenhagen

VAT no: DK38748890